What to drink for Dry January? Drink differently, without giving up pleasure

Elegant and characterful alternatives according to Alain Milliat

Every beginning of the year poses the same question: what to drink… when you don’t drink?
Dry January, or “alcohol-free month,” is no longer a constraint. It’s a breath — an opportunity to slow down, rebalance, and perhaps even rediscover pleasure in a different way.

At Alain Milliat, this approach resonates as an obvious choice.
As a French reference for tasting juices, the House has defended a simple belief for nearly 30 years: fruit can be a strong moment, an emotion, a celebration.
Provided it is expressed accurately.

Two collections embody this vision of non-alcoholic options — not as a withdrawal, but as another way to savor without giving up pleasure:

• The Organic Dilutable Concentrates, to create your own refined cocktails,

• The Sparkling Monovarietal Grape Beverages, to rediscover the emotion of bubbles… without a drop of alcohol.

Dry January, an established trend

The no-low market (non-alcoholic or low-alcohol beverages) reaches 13 billion euros worldwide, with a growth of +5% per year. In France, 28% of consumers and 41% of 26–35 year-olds have already adopted these more conscious beverages, seeking above all quality, taste, and shared pleasure.

In the face of this underlying movement, at Alain Milliat, non-alcoholic options do not take anything away; they reveal something else: the aromas, the gestures, the conversations, everything that makes up a shared moment.
Rather than a “without” logic, the House advocates a philosophy of “with”: with taste, with sincerity, with fruit.

We no longer seek to oppose alcohol: we alternate according to our desire or energy of the day. This freedom has a name: flexidrinking — a flexible and relaxed way to enjoy a drink, with intention rather than habit.

The Dilutable Concentrates: the intensity of fruit, alcohol-free

A 100% organic collection, made in France. Three complementary flavors, crafted from carefully selected ingredients, without added flavors or sweeteners:

The Ginger — Power & Heat

A powerful recipe thanks to "aged" ginger from Madagascar, highlighted by the invigorating and smoky heat of Bird's Eye chili. Softened by an infusion of verbena and enhanced by a hint of Sicilian lime juice, this composition offers a unique intensity.

The Yuzu — Bitterness & Freshness

A fresh bitterness from high-altitude yuzu from Japan, combined with infusions of gentian and bergamot. Completed with Sicilian lemon juice, this recipe offers harmonious and refined freshness.

The Passion Fruit — Tangy & Exotic

An intense and exotic creation, with yellow passion fruit "maracuja," spicy and woody black pepper from Madagascar, and a touch of Sicilian lime to bring freshness and balance.

The Sparkling Grape Juices: celebrate differently

For moments that deserve a sparkling glass, the Single Varietal Sparkling Grape Juices offer an elegant and natural alternative to alcoholic bubbles.

Made from emblematic grape varieties, they are crafted from French grapes grown in a certified High Environmental Value (HVE) estate and pressed without fermentation: just the fruit — in its purest form. 

Two cuvées, for two interpretations of pleasure: 

The Chardonnay – Blanc de Blancs 

Made from grapes grown on the Coste Blanche plot (limestone slope of Tarn), it is blended with 10% of verjus from white grape varieties to reveal all its freshness. 

• Color : golden, slightly pink

• Nose : roasted mirabelle, heather honey

• Palate : balance between fine sweetness, tangy freshness, and sparkling effervescence

• Ideal for : delicate appetizers, seared scallops, refined cocktails

The Pinot Noir – Blanc de Noirs 

From the same certified High Environmental Value estate, this non-alcoholic Blanc de Noirs expresses all the nobility of Pinot Noir, the emblematic grape of Champagnes and great Burgundy wines. 

• Color : very light, sparkling, slightly blurred

• Nose : pear, orchard apple

• Palate: vinous reliefs, fruity notes, and fine persistent bubbles

• Ideal for: exotic pavlova, light desserts, moments of sharing

After tasting: it's time for creation

Dry January is not just about "not drinking" — it’s an opportunity to create, to explore, to invent your own way to toast.
With the organic Dilutable Concentrates and Single Varietal Grape Sparkling, the House gives you the keys to create your own drinks: lighter, more controlled... but always flavorful.

Our creations do not replace anything: they reveal something else.
Pleasure, conviviality, and generosity remain; only the sensation changes.

Our signature mocktails to celebrate Dry January

Want to impress your guests with refined and easy-to-make mocktails?
Discover our signature recipes that highlight the intensity and aromatic richness of Alain Milliat's Dilutable Concentrates — and transform Dry January into a moment to savor.

1. Virgin Moscow Mule: An alcohol-free interpretation of the classic, with the intensity of Ginger.

Ingredients:

• 2 cl of Dilutable Concentrate Ginger

• 10 cl of sparkling water

• 2 cl of lime juice

• 2 cl of cane sugar syrup

• A small bunch of fresh mint

• A thin slice of lime

Preparation:

1. Put a tumbler glass in the freezer.

2. After a few minutes, take it out and add the Dilutable Concentrate – Ginger, lime juice, and cane sugar.

3. Stir with a cocktail spoon, fill with crushed ice, and top with sparkling water.

4. Garnish with a few mint leaves and a slice of lime. Serve well chilled.

1. Virgin PornStar Martini: An alcohol-free version of an iconic cocktail.

Ingredients:

• 5 cl of Dilutable Concentrate Passion Fruit

• 4 cl of Granny Smith Apple Juice

• 2 cl of lime juice

• 1 cl of vanilla syrup

• 4 cl of Non-Alcoholic Sparkling

• 1/2 Passion fruit (optional)

Preparation:

1. In a shaker filled with ice, pour the Dilutable Concentrate – Passion Fruit, the Granny Smith Apple Juice, lime juice, and vanilla syrup.

2. Shake, strain, and pour into a martini glass.

3. Garnish with half a passion fruit for the topping.

4. Serve with a shot of non-alcoholic sparkling like our Sparkling Pinot Noir

3. Virgin Mia Spritz with The Yuzu: A tangy and refreshing mocktail, perfect for an aperitif.

Ingredients:

• 2 cl of Dilutable Concentrate The Yuzu

• 14 cl of sparkling water

• A slice of lemon

• 1 tsp of flower honey

Preparation:

1. In a large balloon glass filled, pour the Dilutable Concentrate - The Yuzu, lime, and honey, then mix with a cocktail spoon.

2. Add sparkling water and top with a few ice cubes.

3. Finish by adding a nice slice of lemon for decoration.

4. Virgin Passion Mojito: A tropical and refreshing mocktail for an escape.

Ingredients:

• 6 cl of Dilutable Concentrate - The Passion Fruit

• 1/2 lime

• 1 cl of cane sugar syrup

• Sparkling water

• Mint leaves

Preparation:

1. Cut the lime into pieces and place them in a highball glass with the mint leaves and cane sugar.

2. Gently crush the ingredients to release their aromas without mashing them.

3. Add the Dilutable Concentrate - The Passion Fruit and fill with crushed ice.

4. Top with sparkling water, then gently mix.

5. Finish with a mint leaf for decoration and serve with a straw.

5. Yuzu Panach’: A sparkling and original mocktail to surprise your guests.

Ingredients:

• 3 cl of Dilutable Concentrate - The Yuzu

• A pinch of fleur de sel

• 4 to 5 thin slices of yellow lemon

• 12.5 cl of non-alcoholic beer

Preparation:

1. In a beer glass, pour the Dilutable Concentrate - The Yuzu and the fleur de sel.

2. Add a few ice cubes to chill the glass.

3. Distribute the slices of yellow lemon in the glass.

4. Top with non-alcoholic beer and gently mix.

These recipes are just a taste of the endless possibilities offered by our Dilutable Concentrates. Let yourself be inspired and explore more non-alcoholic cocktail recipes on our dedicated site for Alain Milliat Recipes.

Adopt our Dilutable Concentrates by Alain Milliat for an elegant and flavorful Dry January. Discover our entire collection at https://alain-milliat.com/ and share your creations by tagging us on social media (@alainmilliatSo, ready to take on the Dry January challenge?