Alain Milliat fruit juices and soft drinks for wine merchants

No-low, a new pillar of the cellar section

The no & low alcohol movement is no longer a passing trend: it's a genuine growth market, driven by more conscious and varied consumption. Today, more and more consumers—whether curious, health-conscious, or simply taking a break—are looking for authentic, natural, alcohol-free alternatives that still deliver pleasure.

Wine merchants must now be able to meet this expectation, with a premium non-alcoholic offering and informed advice, in a world that is still complex to decipher.

Professional contact:

Tel. +33 (0)4 81 02 12 25

Email: commercial@alain-milliat.com

All our products

Why choose Alain Milliat as your wine partner?

1. Know-how recognized for more than 25 years

Each product is carefully crafted from fruit picked at peak ripeness, with no added flavors, colors, or preservatives. The goal? To offer a faithful and natural interpretation of the fruit.

2. Exclusive for specialist businesses

Our products are not available in mass retailers. This selection is exclusively dedicated to delicatessens, greengrocers, cheese shops, and other high-end food stores.

3. A response to new consumer expectations

Alcohol-free is becoming increasingly popular. Our single-varietal grape juices and organic sparkling ready-to-drinks respond to this trend, offering a refined and sophisticated alternative.

4. An effective commercial lever for peak times

Our elegant gift boxes increase the average basket value, especially during special occasions like Christmas, Easter, Mother's Day, and the start of the school year. They're also popular as corporate gifts.

A wide, coherent, high-quality collection, designed for wine merchants

Tasting Juices and Nectars

Fruit juices and nectars with precise aromatic profiles, based on oenological logic. Some juices in the range, particularly grape juices, have been developed using a single-varietal approach, where each grape variety is processed without fermentation to express its identity:

White Chardonnay: rich and generous, beautiful notes of ripe fruit
Sauvignon Blanc: delicate and subtle, floral notes of jasmine and wisteria
Cabernet Rosé: subtle notes of dried herbs and autumn fruits
Red Merlot: deep and herbaceous, a beautiful balance of sugar and acidity

Whether served by the glass or as a gift, these juices offer alcohol-free tasting experiences that meet even the most demanding expectations. Of course, must-haves like Cox's Apple Juice, Sengana Strawberry Nectar, or Bergeron Apricot make interesting additions to your purchase for alcohol-free lovers.

Sparkling White and Black Grape Wine - Pinot Noir

A nose of seeded fruits, fine elegant bubbles, a delicate color: this alcohol-free drink offers a festive and natural alternative to sparkling wines, perfect for occasions or gifts.

Organic Dilutable Concentrates

Ginger, Yuzu, Passion Fruit: three aromatic, powerful, and natural cocktail bases, perfect for creating homemade cocktails with or without alcohol. Revisited classics like the Moscow Mule or the Porn Star Martini are now accessible to everyone, with simplicity and precision.

Organic Sparkling Drinks (BRSA)

Yuzu, Ginger, Passion Fruit, Lemon: light, low-sugar, natural fruit drinks that are a great replacement for classic sodas or chemical, overly sweet mixers like Ginger Beer.

ALL OUR PRODUCTS

Some pairings to suggest to your customers:

Cox's Apple Juice and Mature Comté Cheese
Bergeron Apricot Nectar and fresh sheep's cheese
Pink Grapefruit Juice on Ceviche
Crimean Black Tomato Juice with Burrata
Sparkling Pinot Noir on a red fruit tart

Formats adapted to structure an elegant non-alcoholic section

We offer several formats to meet the expectations and uses of your customers:

33 cl: entry-level format, perfect in a duo box or for individual sale.
75 cl and 100 cl: sharing formats to offer for large tables.
25 cl in bottle or can: for Ready to Drink (Yuzu, Ginger, Passion Fruit, Lemon), for immediate consumption.
Gift boxes: rewarding, varied themes, very effective in seasonal sales or for corporate gifts.

Each customer can thus identify the format and flavor that will satisfy their curiosity or need. Communication materials are available (tasting sheets, POS, sales pitches) to promote the offer and facilitate in-store advice.

Why include a non-alcoholic offering in your cellar?

Responding to this new consumer sensitivity.
Attract a wider clientele: pregnant women, athletes, young professionals or lovers of discoveries without fermentation.
Strengthen your brand image by positioning yourself as a wine merchant who listens to trends.
Offer differentiating, gastronomic and natural tasting experiences.

A unique and differentiating quality, based on the interpretation of the fruit

Alain Milliat fruit juices and drinks are made from carefully selected fruit from specific varieties, harvested at optimal ripeness to ensure a natural sugar-acid balance. Some plots have been reserved for our Maison for over 20 years.

All our products are processed in our workshop in Valence, Drôme. With no added colorings, preservatives, or flavors, our juices preserve the color, texture, and identity of the fruit, for a true and honest tasting experience that most faithfully reveals the aromatic profile of the selected fruit.

A simple and efficient professional service

A professional online space: 24/7 ordering, access to the entire range, dedicated conditions.
A dedicated, trained contact available to meet your needs.
Reliable logistics, with fast delivery throughout France, and an emergency procedure if necessary.

Professional contact:

Tel. +33 (0)4 81 02 12 25

Email: commercial@alain-milliat.com

Phone Mail

Add Alain Milliat to your cellar

Join our network of partner wine merchants and offer natural, non-alcoholic, gourmet, and distinctive beverages. Access the professional space at pro.alain-milliat.com to discover the collection, receive personalized advice, and place your order in just a few clicks.

PLACE AN ORDER ON OUR PRO SITE