- Evénement
Alain Milliat took to the streets of Paris
1 first campaign.
180 posters.
7 days.
4,621,824 people.
In 2022, Maison Alain Milliat celebrates its 25th anniversary.
So, to launch the festivities, we wanted to show for the first time what we are, what drives us every day: enhancing the fruit and the moment with a tasting juice .
From February 2 to 8, in Paris, 4 million people witnessed it.
It is with great joy that we were able to share with you our vision and our mission: to discover and share the pleasure of an expressive fruit through iconic bottles.
But not just any fruit: Alain brings together producers, varieties, and production areas around him – because we must not forget that Alain is part of the third generation of a farming family.
Not just any ripeness: Alain's sensitivity drives him to seek the perfect moment to harvest the fruit according to the taste vision he wishes to share.
25 years of sublime fruits.
25 years of tasting juice.
This year of celebration is just beginning.
