Alain Milliat has made his way into the streets of Paris

1 first campaign. 
180 posters.
7 days.
4,621,824 people. 

In 2022, the Alain Milliat House celebrates its 25th anniversary.

So, to kick off the festivities, we wanted to showcase for the first time who we are, what drives us daily: sublimating the fruit and the moment with a tasting juice. 

From February 2 to 8, in Paris, 4 million people witnessed it.

It is with great joy that we have been able to share our vision and our mission: to discover and share the pleasure of an expressive fruit through iconic bottles.

But not just any fruit: Alain gathers around him producers, varieties, production areas – for we must not forget that Alain is part of the third generation of a family of farmers.

Not just any ripeness: Alain's sensitivity drives him to seek the perfect moment to harvest the fruit according to the tasting vision he wishes to share.

25 years of sublime fruits.

25 years of tasting juice.

This year of celebration is just beginning.