Alain Milliat at the Family Pop-Up Milk x Bonton
What if taste could be learned from a very young age?
From March 26 to April 5, the Maison Alain Milliat I had the pleasure of participating in the Pop-Up MilK x Bonton, a unique event dedicated to families, organized on the occasion of the launch of the capsule collection Tree of Life.
Located in a 150 m² space in the heart of Paris, this Family Pop-Up brought together committed brands eager to convey strong values: naturalness, sustainability, creativity, and sensitivity to raw materials, especially plants. A unique family event combining transmission, discovery, and enjoyment.
At Alain's Milliat, we chose to bring this vision to life through a sales corner and a non-alcoholic mixology workshop for children, led by Shake and Mat. A simple and fun way to introduce the youngest to another vision of taste – fairer, more natural, more committed, but also to convey what drives us: the taste of the real.
A mixology workshop for children
A playful approach to discovering taste differently
Distinguish fruits, recognize textures, identify flavors, and learn to combine them: these are the objectives of this mixology workshop designed to awaken the palates of the youngest.
Around our Concentrates to Dilute, Jus and Fruit Nectars and Sparkling Ready-to-Drink, the children were able to experience a creative and sensory approach to taste, in a caring environment. An introduction to the pleasure of fruit without artifices, designed to nurture their curiosity but also to raise awareness of the taste of the real and simple pleasures.
A house committed to transmission
At Alain's Milliat, we believe in the importance of educating taste from childhood.By participating in this collaborative Pop-Up, we have affirmed our commitment to:
Convey a culture of sincere and unadulterated taste
Promotepproducts made from a well-chosen fruit, well done
Defend a more responsible approach to food, where every ingredient has meaning
Because training future consumers to make informed choices is also about defending a future that is more respectful of living beings.
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