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Alain Milliat at the Family Pop-Up Milk x Bonton
What if taste could be learned from a young age?
From March 26 to April 5, the Alain House Milliat had the pleasure of participating in the Pop-Up MilK x Bonton, a unique event dedicated to families, organized on the occasion of the launch of the capsule collection Tree of Life.
Located in a 150 m² space in the heart of Paris, this Family Pop-Up brought together committed brands eager to convey strong values: naturalness, sustainability, creativity, and sensitivity to raw materials: particularly to plants. A unique family event, blending transmission, discovery, and pleasure.
At Alain Milliat, we chose to bring this vision to life through a sales corner and a non-alcoholic mixology workshop for children, led by Shake and Mat. A simple and playful way to introduce the youngest to a different vision of taste - fairer, more natural, more committed, but also to convey what drives us: the taste of authenticity.
A mixology workshop for children
A playful approach to discover taste differently
Distinguishing fruits, recognizing textures, identifying flavors, and learning to pair them: these are the goals of this mixology workshop designed to awaken the palates of the youngest.
Around our Concentrates to Dilute, Jus Fruit Nectars and PSparkling Ready-to-Drink, children were able to experience a creative and sensory approach to taste, in a nurturing environment. An introduction to the pleasure of fruit without additives, designed to nurture their curiosity but also to raise awareness of the taste of authenticity and simple pleasures.
A house committed to transmission
At Alain Milliat, we believe in the importance of educating taste from childhood. By participating in this collaborative Pop-Up, we affirmed our commitment to:
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Conveying a sincere and unadulterated culture of taste
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Highlighting pproducts made from a well-chosen fruit, well crafted
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Defending a more responsible approach to food, where every ingredient makes sense
Because educating future consumers to make informed choices also means advocating for a more respectful future for living beings.
Would you like to discover more initiatives from the Alain House Milliat ?
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