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Alain Milliat at the Family Pop-Up Milk x Bonton

Alain Milliat au Pop-Up Milk x Bonton

What if taste was learned from a young age? 

From March 26 to April 5, Maison Alain Milliat had the pleasure of participating in the Pop-Up MilK x Bonton , a unique event dedicated to families, organized on the occasion of the launch of the Tree of Life capsule collection . 

Set up in a 150 m² space in the heart of Paris, this Family Pop-Up brought together committed brands, eager to convey strong values: naturalness, sustainability, creativity and sensitivity to raw materials, particularly plants. A unique family event, combining transmission, discovery and pleasure. 

At Alain Milliat , we have chosen to bring this vision to life through a sales corner and an alcohol-free mixology workshop for children, led by Shake and Mat. A simple and fun way to introduce young people to another vision of taste - fairer, more natural, more committed, but also to transmit what drives us: the taste of the real thing. 

Alain Milliat sales corner at the Family Pop-Up Milk x Bonton in Paris

A mixology workshop for children 

A fun approach to discovering taste in a different way 

Distinguishing fruits, recognizing textures, identifying flavors and learning to combine them: these are the objectives of this mixology workshop designed to awaken the palates of young children. 

Around our Concentrates to Dilute , Fruit Juices and Nectars and Sparkling Ready -to-Drinks , the children were able to experience a creative and sensory approach to taste, in a caring environment. An introduction to the pleasure of fruit without artifice, designed to feed their curiosity but also to raise awareness of the taste of the real thing and simple pleasures. 

Mixology workshop for children with Alain Milliat drinks

A house committed to transmission 

At Alain Milliat , we believe in the importance of educating taste from childhood. By participating in this collaborative Pop-Up, we affirmed our desire to: 

  • Transmitting a culture of sincere and unadorned taste  

  • Promote products from a well-chosen , well-worked fruit  

  • Defending a more responsible approach to food, where every ingredient has meaning  

Because training future consumers to make informed choices also means defending a future that is more respectful of living things. 

Would you like to discover other initiatives from Maison Alain Milliat ? 

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